Backlink Outreach Plan
A prioritized, actionable plan for earning high-authority backlinks in the eye care, medical device, senior health, and local press spaces. Work through each tier in order — Tier 1 targets carry the highest domain authority and the greatest SEO impact.
Why Backlinks Matter Right Now
E-Z Drops has strong on-page SEO, structured data, and a Google Business Profile. The primary remaining barrier to page 1–2 rankings for terms like "eye drop aid" and "eye drop applicator" is domain authority — the number and quality of external sites linking to ezdrops.com. Each link below is a vote of credibility from a trusted source in your space.
National medical and consumer organizations with DA 70+. A single listing or mention here can move rankings measurably.
Glaucoma Research Foundation
www.glaucoma.orgAmerican Academy of Ophthalmology — Patient Education
www.aao.org/eye-healthAARP Health — Products & Tools for Seniors
www.aarp.org/healthBusiness credibility and consumer trust signals. These links are easier to earn and build the foundational authority that supports Tier 1 outreach.
Better Business Bureau — Port St. Lucie / Treasure Coast
www.bbb.org/local-bbb/bbb-serving-southeast-floridaHealthgrades — Medical Products Directory
www.healthgrades.comEveryday Health — Eye Health Section
www.everydayhealth.com/eye-health/Port St. Lucie and Treasure Coast media. Local press links carry moderate DA but generate real referral traffic and support the local business narrative.
TCPalm / Treasure Coast Newspapers
www.tcpalm.comPort St. Lucie Business Development — City Website
www.cityofpsl.com/government/departments/business-developmentMartin County / Stuart Chamber of Commerce
www.stuartmartinchamber.orgTargeted communities where your exact customer is active. Links here drive qualified referral traffic in addition to SEO value.
Glaucoma Support Network / Patient Forums
www.glaucomasupport.netSeniorLiving.org — Product Reviews
www.seniorliving.orgDry Eye Zone — Patient Community
www.dryeyezone.comReusable Email Template
Customize the bracketed fields for each target. Keep emails under 200 words — editors and webmasters respond better to concise pitches.
Subject: [SUBJECT LINE FROM ABOVE] Hi [NAME / 'Team'], I'm reaching out from E-Z Drops, Inc., a small family-owned business based in Port St. Lucie, Florida. We make the E-Z Drops eye drop applicator strip — a patented, disposable adhesive aid with a reflective Mylar bullseye that helps patients accurately self-administer eye drops. It fits any standard OTC or prescription bottle and ships to the USA, Canada, and Australia. E-Z Drops received an Honorable Mention in the Modern Marvels Invent Now® Challenge on the History Channel and is used by glaucoma patients, dry eye sufferers, post-cataract surgery patients, and seniors who struggle with drop accuracy. [CUSTOM PITCH SENTENCE — e.g., 'I'd love to be considered for your patient resources section' or 'I think your readers would find this genuinely useful.'] You can learn more at ezdrops.com. I'm happy to send a sample or answer any questions. Thank you for your time, Lenny Muroff E-Z Drops, Inc. ezdrops@gmail.com (561) 386-0123 ezdrops.com
Recommended Outreach Calendar
Create LinkedIn company page (free, 30 min). Apply for BBB accreditation. Submit to Healthgrades directory.
Email Glaucoma Research Foundation and AAO patient education team. Join Port St. Lucie or Martin County Chamber of Commerce.
Pitch AARP health section and Everyday Health editorial. Contact TCPalm and WPTV with local story angle.
Reach out to SeniorLiving.org for product review. Contact Dry Eye Zone founder. Participate in glaucoma patient forums.
Follow up on non-responses after 2 weeks. Track which links go live in Google Search Console → Links report. Repeat highest-performing pitch angles with new targets.
Questions? Ready to start outreach?
All contact details and pitch angles are above. Start with the Tier 1 targets for maximum SEO impact.